Friday, November 18, 2011

ONLINE PUBLISHERS AD Networks in INDIA 2011-2012

ONLINE PUBLISHERS AD Networks in INDIA 2011-2012

Komli / Pubmatic
Blind Network, focuses on International publishers who have Indian audience (as well as Indian publishers)

Funding: $7mn from DFJ and Nexus India.
Type: CPM (primarily) as well Performance based.

Claims more than 2.5 billion high quality impressions served per month.

Funding: Invesment by Y! India.
Type: CPM.

dgm India
Subsidiary of Deal Group Media, DGM India is into Affiliate Marketing – mainly CPA, PPC.

Ozone Media
Ozone Media has over 100 network websites as its partners in a revenue sharing model. The company also claims more than 40 clients including companies across diverse sectors such as HSBC, SBI, Yahoo!, Lenovo, Cleartrip and Citibank.
Funding: $4mn from IDG Ventures

Funding: Goosefish media ventures and Capital 18
Type: Currently focused on travel and women verticals.

Type: CPC, CPM and CPA.

Targeted towards the Indian and South Asian online community – delivers 800 million ads per month to Indians and South-Asians living in North America, Europe and Asia.

Axill (Social Media Exchange)
Part of SMX, a media company and offers flat CPMs as well as revenue sharing.
Type: CPM, CPA

Provides a one-stop shop that delivers integrated media solutions, allowing advertisers a single point for all their media requirements (online/TV/OOH)
Type: CPM

Part of Interactive Avenues Marketing Solutions,
AdMagnet’s offerings include Media (planning and buying), Campaign Management, Search (SEM and SEO),
Web Design & Creatives, and Interactive Marketing.

Adchakra provides display targeted advertising across branded and quality vertical and regional sites in India and abroad
Type: CPM.

Helps advertisers reach out to Resident Indian (RI) as well as Non Resident Indian audiences (NRI) worldwide.
Type:CPM, as well as Performance.

Type: Pay-per-performance, claims inventory of 7.2 billions impressions per month across 28 of highly-popular web properties.

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