Friday, November 18, 2011

Latest CPA Publishers Networks Beginners Training Part 1

Latest CPA Publishers Networks Beginners Training Part 1

CPA Network Application Process: Part I


As you know, CPA marketing is one of the easiest and most lucrative ways to make money on the Internet. You must belong to a CPA network to have access to the CPA offers so in this Report, you will learn all about CPA networks and then learn exactly how to apply and get accepted to the top networks. Instead of simply giving you a short blueprint for the CPA network application process, we also decided to explain some background information so you can understand why you are doing things instead of doing them with blind faith. The more you understand how everything works, the better prepared you will be to take advantage of the lucrative world of CPA marketing.

Here’s a short overview of what we will cover:
Role of the CPA network
Dangers of CPA networks
CPA networks and fraud
Role of affiliate managers
The CPA application process
The affiliate screening process
My personal experience
Some other brief points

CPA Networks are effectively the middlemen in the process of CPA Marketing. On one side, they negotiate deals with advertisers like eHarmony and Netflix who are looking to buy leads. They also help these advertisers set up their CPA offers. On the other side, they manage all the affiliates in their network who are looking to make a commission by getting traffic to the CPA offers and getting leads for the advertisers. The CPA networks are thus facilitators. They essentially create a CPA offer marketplace for advertisers to find affiliates and affiliates to find advertisers.

CPA networks also take care of the tracking and cash flow between the advertisers and the affiliates. They track which affiliates are earning what commissions and they get money from the advertiser for these leads and then payout the money to the affiliates. The CPA Networks make a small cut of each transaction, and that’s how they make their money. So, if Netflix is willing to pay $20 per lead, the CPA network may pay the affiliate $19 per lead and keep $1. You may be asking yourself, “Can the affiliate just bypass the CPA network, work directly with the advertiser, and negotiate a better commission, such as the full $20 instead of the $19?” The answer is both yes and no. If you are a super affiliate pushing a lot of traffic and leads, then the advertiser may work a private deal with you. But, if you are new or don’t have the ability to push a lot of traffic, advertisers won’t work with individual affiliates. Unless you are doing at least 4 figures a day for one advertiser, you should take the traditional route and run through the CPA network.

Another important point to remember is that there are literally hundreds of CPA networks out there, but many of the smaller networks have far fewer offers and may be less reliable and more risky. It would really be a bummer to earn $5,000 in commissions and the network decides they don’t want to pay you or the network goes out of business before paying you. This doesn’t happen often, but it can happen. With the development of software platforms in recent years, it is extremely simple to set up a CPA Network, so many pop up all the time. Your best bet is to stick with the larger, more established networks we have provided at the end of this report. They have become large and successful because they do things the right and honest way.

Another interesting fact about many networks that many people aren’t aware of, is that the networks themselves are also affiliates. This “proprietary marketing” is when networks drive traffic to their own offers. They aren’t always just facilitating transactions; they are also generating them as well!

However, everything isn’t all rainbows and butterflies at CPA networks – there is a lot of risk and garbage that networks have to deal with on a regular basis, which is why they have an application process instead of just accepting everybody. As mentioned above, networks deal with the cash flowing from advertisers to affiliates. In the ideal scenario for the CPA Network, they will tell the advertisers how many leads their affiliates generated; they will then receive money for the leads from the advertiser and then pay out the commissions to the affiliates. There is zero risk for the CPA networks here because they are waiting to get money from the advertiser and once received, then they pay out the commission to the affiliates.

However, this isn’t always how it works, and networks can take on considerable risk at times because of the timing of cash flow. In many circumstances when there are affiliates generating sizable daily commissions, the affiliates don’t want to wait up to a month for the network to collect from the advertiser first. Remember, some affiliates are pushing $20,000 or more a day, so they want to get paid right away.

Imagine this of the network’s super affiliates earns $5,000 a day in commissions from a particular insurance company CPA offer. Because the affiliate is pushing such large volume, the CPA network decides to wire commissions every day to this affiliate. But, perhaps the insurance company who is running the CPA offer only pays the CPA network every few weeks. In this example, the network is essentially paying the affiliate the $5,000 in commissions every day out of pocket with the expectation that the insurance company will reimburse them in a few weeks. So there is a time period where the network is giving out their own money and must then wait to be reimbursed by the advertiser. But what happens if the insurance company comes back to the CPA network in a few weeks and argues that the leads were terrible or even fraudulent and they aren’t paying for them. In this scenario, the CPA network just paid the affiliate $5,000 per day for a few weeks and isn’t getting reimbursed by the advertiser. So, there are many scenarios where CPA networks take on considerable risk.

Since there are many CPA marketers who scam and deceive people into filling out their CPA offers, the above scenario is very real and very much a concern for CPA networks, hence the reason they have an application process.

Affiliate Managers at CPA Networks

When you join a CPA network, you will be assigned an affiliate manager, who is sometimes referred to as an account manager. Affiliate managers represent a group of affiliates and they are your point of contact if you have any questions about the network or CPA offers at the network. Your affiliate manager is a great resource because they know all the details about the CPA offers on their network and they know which offers are converting well and which ones aren’t. They have access to a wide range of information and data from all the affiliate’s campaigns, and therefore it’s very important to get to know your affiliate manager and begin a good relationship with them right from day one.

What we normally suggest is to give your affiliate manager a call, text, or instant message as soon as you get accepted to the CPA network. Let them know you just joined their network and wanted to reach out to say hello and introduce yourself. This will get your relationship off to a good start.

I would also suggest communicating with them on a weekly basis to keep communication open and to keep your name in their memory. Remember, your affiliate manager can help you tremendously and if you have a good relationship they may divulge some pretty powerful information or let you promote ‘private’ CPA offers, which aren’t available to the general public. If they become comfortable with you, they can also be more lenient on the rules of the CPA offers.

Your affiliate manager is your ally and a phenomenal resource. Now, let’s move on to the actual application process so you can start applying to networks and getting access to CPA offers!

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