Sunday, October 23, 2011

Review of Click2Sell Publishers Networks 2011-2012


Review of Click2Sell Publishers Networks 2011-2012



Homepage: Go to www.click2sell.eu

Click2Sell.eu is owned and operated by parent and privately-run company UAB Pharmservis, which is situated in Vilnius, Lithuania. Not “just another affiliate network”, Click2Sell is difficult to label or categorize as it is a merchant platform, affiliate marketing portal, and online payment processor transaction coordinator, all in one.

It is therefore catered to both merchants and affiliates, however this review will focus only on the features for affiliates. For a review of the merchant side as well, we recommend the review onTylerCruz.com.

Click2Sell coordinates merchant’s sales via 3rd-party payment processors which allow them to sell their own products and run their own affiliate programs. Click2Sell makes these merchant products and services available to their publishers, acting as an affiliate network.
Features
Since Click2Sell’s offers all come from merchants who use their site as a platform to sell their products, most of the offers available are from smaller companies or individuals.
While this may not sound particularly beneficial at first, it actually creates a very useful niche of products for publishers to choose from. Click2Sell contains many offers that are not normally available for affiliate marketers since merchants are typically smaller and lesser-known.
In addition, Click2Sell allows the sales of digital products and subscriptions. Because of these differences from traditional affiliate networks, a lot of the offers available are not already widely saturated on the Internet, giving Click2Sell affiliates an edge over affiliates of typical affiliate networks which always have the same types of offers from the big companies.
As a result, PPC competition for such offers is understandably low, giving savvy PPC affiliate marketers a huge edge.
Click2Sell also offers affiliates many other benefits over most traditional affiliate networks, including:
Affiliates receive commission as long as the customer purchases within 6-months.
Affiliates can receive commission rates up to 95%. Since merchants can choose their own commission rate up to 95%, there are a lot of offers available which pay very high commission rates.
Payment can be made through either PayPal or Moneybookers. For a huge list of how Click2Sell compares to the traditional affiliate network, visit their Comparison Page .
Marketplace
Click2Sell’s Marketplace contains over 500 offers (at the time this review was written), which is a fair bit more than the typical affiliate network.
The Marketplace is very simple, listing offers in an informative data table format, and users can search for offers by keyword and category. Unfortunately, the search function is currently not working properly; the same results are often yielded, regardless of what category or sorting option is chosen. For example, sorting by Conversion % does not work at all. This is a simple bug that Click2Sell will hopefully fix soon.
It is recommended that Click2Sell set the column headings (Rank, Product, Price, etc.) to be clickable or to have small up and down arrows that sort the results by ascending or descending order. It’s a simple feature that would greatly help users sort through all the offers much easier and faster.
It is also recommended that a Total Sales column be used in conjunction to the Conversion % column, as the latter can be very misleading depending on the sample size used. For example, offer #1 may have had 182 sales with a 1.8% conversion rate and offer #2 3 sales with an 8% conversion rate. Without the sales numbers (sample size), offer #2 may appear much better, but could in actual fact be far lower than offer #1.
Each product page linked from the Marketplace listings states a good description and overview of the product, and contains informative details including: price, method of payment, and commission %. It also includes statistics such as the refund rate, affiliate sales %, and popularity.
Control Panel
The control panel, just like the whole site, is really well laid out and is extremely easy to use and navigate.
Campaigns can easily be set up with tracking URLs, and campaign data is laid out in a simple table format with columns for: Views, Visitors, Sales, Refunds, Conversion Rate, Refund Rate, and Profit. It would be nice for these columns to be sortable.

The reporting area of the control panel is very detailed. In fact, it is so powerful and specific-to-detail that it is actually split into 7 sub-pages: General, Daily Report, Conversion Report, Referral Report, Refunds, Transactions, and Keywords.
The General Report shows an overview of everything in one useful chart including: Visitors, Sales, Conversions, Refunds, Income, Refunded Money, and Profit to give the bottom line. All of the columns can be easily sorted.
The Refunds Report is useful to see how happy (or unhappy) a publisher’s customers are with their product(s) by displaying the overall refund rate, overall sales, refunds, etc.
Payment
Affiliates will receive commissions for their sales within 3 weeks after the end of each month (Net-21). The exact payment date depends on the individual merchant (many will pay on the 1st of the month, for example).
Affiliates can be paid by either Moneybookers or PayPal. It should be important to note that affiliates will still need to pay the regular fees that the 3rd-party transaction sites usually take. Because of this, Click2Sell should consider adding the option of paying affiliates by Cheque, as PayPal and Moneybookers fees can quickly add up.
Referral Program
Click2Sell has a referral program which pays out 30% for life, although it can be a bit confusing. The 30% referral rate is not for the actual product price, but 30% of the $1-3 fee Click2Sell takes from merchants (more information). The $1-3 fee is the only way Click2Sell makes money, so therefore it is offering 30% of its $1-3 profit to the referrer.
Referrers get paid for both merchants and affiliates referred. In the case of a merchant, referrers get paid based on the normal corresponding fee Click2Sell takes. In the case of an affiliate, referrers still get paid based on the normal corresponding fee Click2Sell takes from the merchant.
The table below illustrates the example of the average product price being $70, which equates to a $3 fee. Assume that the average commission rate is 60% and the average number of sales per month is 30. In this case the referrer would earn:

For example:
If you refer a merchant who sells all the products himself, you would receive $27 ($3 fee * 30 sales = $90 * 30% referral rate = $27).
If you refer a merchant who has affiliates sell all of his products for him, you would receive $10.80 ($3 fee * 30 sales = $90 * 40% commission rate = $36 * 30% referral rate = $10.80).
If you refer an affiliate, you would receive $16.20 ($3 fee * 30 sales = $90 * 60% referral rate = $54 * 30% referral rate = $16.20).
Currently, there is no way to create custom tracking referral URLs for the referral program. It would be suggested for Click2Sell to strongly consider this simple yet useful feature.
Signing Up
While Click2Sell targets both merchants and affiliates with separate areas on their site, they are actually both implemented into one account; both the merchant and affiliate application forms are identical.
Signing up is quick and easy, requiring only 1-2 minutes to fill out the application form. As a bonus, activation is automatic and instant; we received our welcome e-mail and confirmation within seconds of hitting the submit button.
Customer Support
There are a number of methods to receive customer support from Click2Sell including acontact form, FAQ page, detailed user guides in PDF format for both merchants and affiliates, and a forum.
The forum appears to have a great response rate; all support questions found were answered in a helpful manner by staff, and usually within the same day if not a couple hours.
When we tested their customer support by asking them a very detailed and complex question through their contact form under an alias and alias e-mail as to not receive special treatment, we received a friendly and informative response several hours later.
Actual users who have accounts at Click2Sell are also given a “help desk”, which is a very basic yet useful support ticket system.
Summary
While Click2Sell is most beneficial for merchants, it is also useful for affiliates since it contains many offers that are not normally available to affiliate marketers, such as digital products and subscriptions.
Click2Sell also contains many offers that are not normally available for affiliate marketers since merchants are typically smaller and lesser-known. This makes a lot of the offers available not already widely saturated on the Internet, giving Click2Sell affiliates an edge over affiliates of typical affiliate networks which typically have the same types of offers from the same big companies. In addition, PPC competition for such offers is understandably low, giving savvy PPC affiliate marketers a huge edge.
Click2Sell is recommended for affiliates who are looking to market new and unique offers that are not already widely saturated.



Keywords: Click2Sell network, CPA network, CPC Networks, Google Adsense

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